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How to Use Online Ordering

About 3 min

How to Use Online Ordering

Having an online ordering system for your restaurant is one of the best things you can invest in as a restauranteur. With the growing demand of getting things with the touch of a button, consumers expect to have an online ordering system for just about everything that they want and need.

That being said, if your restaurant doesn't have an online ordering system you are missing out on a lot of opportunities to grow your business significantly.

Why do Online Ordering?

Here are 5 ways your restaurant business will benefit from an online ordering system:

It increases your revenue

When customers order online, they are inclined to order more than they would sitting down in a restaurant or calling in because they don’t feel the pressure to quickly make a decision. The reason for this is, customers are given more time to explore the menu options.

Optimize your business by providing convenience to your customers

With an online ordering system in-house, you simplify the lives of your customers by giving them the ability to order from their smart devices. The ordering system will allow you to define who your regulars are and what they’re ordering the most. This data will serve you in marketing to these customers more effectively as well as rewarding them for returning.

Improves the accuracy of carryout orders

Sometimes, your servers don’t have the time to answer phone calls during busy shifts, which means phone calls are either getting ignored, rushed, or orders aren’t accurate. This can cause a lot of frustration for everyone in the transaction.

With an online ordering system, your customers can submit their orders without having to call in, and the order will print out exactly what they’ve put down. In addition, customers are able to leave special instructions when needed, giving your customers the opportunity to provide good service without having to rush.

You don’t have to worry about payments

Online ordering ensures that your customers pay for their orders in advance. This will eliminate your risk of customers who never show up to pick up their food. Customers who are limited on time will also appreciate not having to wait at the restaurant to check out.

Boost your restaurant’s popularity and SEO

When your restaurant’s website has an online ordering system, more people will visit it to make online orders. In turn, this will increase your website’s ranking on Google and other search engines. As your website grows in popularity, it will appear at the top of the search page when people look for food in your city.

As you can see, having an online ordering system reaps great rewards for your business and increases customer satisfaction. At Selflane, we are aware of these business trends and aim to help your restaurant succeed with very little effort on your end. Within a matter of hours, you can set up an online ordering system through Selflane and get your return on investment today. Below, we have provided information on our online ordering system. Read along to get started.

Why Choose Us?

Since starting our online ordering system, many of our customers have reported that their restaurant’s daily sales are going over $1,000, and on peak days, $2,000.

This is all happening during the COVID-19 pandemic. Just imagine what your revenue will look like with the online ordering system when things return to normal again!

Our system is easy to set-up, so you can do it yourself and at your own convenience. There is no need to speak to an agent. However, if you need help during the process, we are always here.

In addition, we have a proven track record for being a reliable company and have helped over a hundred restaurants of all sizes with their efficiency using our POS.


Our system is FREE. There are no monthly fees, and unlike third party apps (i.e. Ubereats, Grubhub, Doordash), you won’t have to owe us commission. There’s also zero startup fee, and zero subscription fee.

But what’s in it for us? We hope that you’ll like our online ordering system enough that you will one day consider using our point-of-sale starting at $29.99/month/location. There are no obligations, this is entirely up to you.

How to Receive Online Orders

There are a few ways to receive online orders:

  • Have an iPad at your restaurant running our POS app (Free for online ordering use) This is the best setup in our opinion. All you’ll need to do is connect the app to an EPSON ethernet printer. With this setup, you’ll be able to automatically print tickets whenever an order comes in (includes both the customer receipt and kitchen ticket).
  • Turn on the automatic phone call option
  • When a customer makes an online order, you will receive a phone call to remind you to check the email that you applied with for the order. There is a link in the email that allows you to confirm the order.
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