Launch online ordering

Once your menu and POS are ready, you can launch online ordering. Selflane uses Stripe  for payments. Stripe verifies your business, owners, and bank account before you turn online ordering on.

Before you start

Have these handy before opening the Stripe form:

• Business legal name and EIN
• Owner’s legal name, date of birth, and SSN (last 4 or full, depending on review)
• Business bank account routing and account numbers
• A document showing business address (lease, utility bill) — Stripe sometimes asks for this

Create and verify your Stripe account

Create your Stripe account through the Selflane Back Office. You cannot connect a Stripe account that was created outside Selflane.

1. Go to Owner's Portal > Payments.
2. Click Create Stripe Account.
3. Complete Stripe’s official onboarding form with your business information, owner information, and bank account details.
4. Submit the form and wait for Stripe to approve the account.

Stripe approves the account after it verifies the business, owners, and bank account. If Stripe needs more information, it contacts you by email.

Turn on online ordering after approval

After Stripe approves your account, you choose when to launch online ordering.

1. Go to Settings > Online Ordering.
2. Toggle Online Ordering to On.
3. Click Save.

Verify your live menu

The Online Ordering settings page shows links to every place your menu now appears (your Selflane page, embedded widgets, third-party links). Open each link and confirm the menu, prices, and hours match what you intended.

If something looks wrong, fix it in Building your menu and refresh the page.

Drive traffic to your online ordering

Online traffic is mostly under your control. The highest-impact step:

• Google Business Profile — add your Selflane ordering link to your Google Business Profile. This puts an “Order Online” button next to your restaurant in Google Search and Maps.

Add your Selflane ordering link to your social profiles too:

• Facebook 
• Instagram 
• TikTok 
• X (formerly Twitter) 

Want a custom domain?

Use Selflane’s white-label website and domain service to launch a branded website with your online ordering. You can register a new domain through Selflane or connect a domain you already own.

Start in Site settings to choose your domain setup and manage your website.

Next step

Continue with What’s next — training your staff and exploring the rest of the platform.

For payment setup deep-dive, see Merchant Services.