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GuidesLaunching Online Ordering

Launching Online Ordering

Once your menu and POS are ready, the final piece is online ordering. Selflane uses Stripe  to process online payments — most accounts are approved within 15 minutes.

Before you start

Have these handy before opening the Stripe form:

  • Business legal name and EIN
  • Owner’s legal name, date of birth, and SSN (last 4 or full, depending on review)
  • Business bank account routing and account numbers
  • A document showing business address (lease, utility bill) — Stripe sometimes asks for this

Set up your Stripe payment profile

  1. Go to Owner's Portal > Payments.
  2. Click Create Stripe Account.
  3. Complete the Stripe form — business legal info, then owner legal info.
  4. Submit and wait for approval.

Most accounts are approved in 15 minutes. If Stripe needs more documentation, you’ll get an email.

Turn on online ordering

  1. Go to Settings > Online Ordering.
  2. Toggle Online Ordering to On.
  3. Click Save.

Verify your live menu

The Online Ordering settings page shows links to every place your menu now appears (your Selflane page, embedded widgets, third-party links). Open each link and confirm the menu, prices, and hours match what you intended.

If something looks wrong, fix it in Building your menu and refresh the page.

Drive traffic to your online ordering

Online traffic is mostly under your control. The highest-impact step:

  • Google Business Profile — add your Selflane ordering link to your Google Business Profile. This puts an “Order Online” button next to your restaurant in Google Search and Maps.

Add your Selflane ordering link to your social profiles too:

Want a custom domain?

We can set up orders.yourrestaurant.com (or any subdomain you own) to point at your Selflane online ordering page. Contact us  to get it configured.

Next step

Continue with What’s next — training your staff and exploring the rest of the platform.

For payment setup deep-dive, see Merchant Services.

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