Gift Cards

Selflane supports three gift program types. You can run one or combine multiple options based on customer behavior and operations.

1. E-Gift Cards: digital, online-first gift sales
2. Physical Gift Cards: processor-backed card program
3. Gift Certificates: simple low-cost manual option

How to Choose

• Choose E-Gift Cards for fastest rollout and online convenience.
• Choose Physical Gift Cards for branded in-store card experience.
• Choose Gift Certificates for minimal setup cost.

Program Strategy

Many stores use a hybrid approach:

• e-gift for online convenience
• physical cards for in-store and holidays
• certificates for specific local workflows

E-gift Cards

E-gift cards are sold online via Selflane.com . You can enable or disable them in Back Office .

E-gift Card Key Features

• purchase anytime (including after business hours)
• email delivery to recipient
• redemption online and in-store
• no setup fee or monthly fee

Best Use Cases

• holiday and seasonal campaigns
• remote gifting by non-local customers
• quick promotions without physical inventory

Selflane charges a commission per sold e-gift card. See details in Pricing .

Physical Gift Cards

Physical Gift Cards are processor-backed cards for in-store gift programs. Selflane integrates with ValuTec  for issuing and processing.

Physical Gift Card Key Features

• branded card design options
• familiar card experience for guests
• processor-managed card lifecycle

Best Use Cases

• front-counter upsell during checkout
• holiday display and in-store gifting
• customers who prefer physical cards

Physical card programs usually include setup/card/processing fees based on your processor agreement.

Gift Certificates

Gift Certificates are a low-cost alternative to card-based gift programs. If certificates include unique IDs, POS can track redemption history.

Enable Gift Certificates

Enable or disable this payment option in Payment Settings .

Configure Certificate Types

In Gift Settings , you can:

• define certificate type names
• require certificate ID entry

Redeem at Checkout

In POS:

1. Open Pay.
2. Select Gift Card.
3. Choose Certificate.

Best Use Cases

• community promotions
• local events and fundraising
• low-volume programs that do not require processor integration