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Back OfficeMarketingOnline Promotion

Online Promotion

Online Promotion lets you publish claimable coupons that customers can grab through any channel — social media, email, message, or postal mail — and redeem on a future order through your Selflane online shop.

Coupon Types

  • Fixed amount — a flat dollar discount per order. Example: $5 off / order.
  • Percentage with cap — a percentage off with a maximum dollar value. Example: 10% off, up to $100 off the subtotal.

For each coupon you set the total quantity available, an expiry date, and an optional title and short description (up to 280 characters).

Create a Coupon

  1. Open Promotions in Back Office .
  2. Click + Add.
  3. Pick the coupon type (fixed or percentage).
  4. Enter the discount amount and, for percentage coupons, the cap.
  5. Set the total claimable quantity and expiry date.
  6. Optional: title and short description.
  7. Click Save.

Coupon Rules

  • Coupons can’t be redeemed for gift-card purchases.
  • Coupons can’t be combined with other promotions.
  • A single user can redeem the same coupon only once.
  • Customers can re-share an unclaimed coupon on any platform — the link is portable.

Coupon Island

Coupon Island  is the public landing page where customers grab coupons. Each coupon you publish gets a shareable link there. Customers can spend a claimed coupon immediately or save it to their eWallet  for a future visit.

Each coupon has its own short URL on Coupon Island in the form selflane.com/couponisland/<code>. Share the link Selflane generates for your coupon — don’t hand-craft it.

Reporting

Back Office shows charts for each campaign:

  • Number of claimed coupons
  • Number of redeemed coupons
  • Sales generated by the coupons

Use these to measure conversion before extending or expiring a campaign.

Weekly Specials

Weekly Specials are recurring discounts that run on the weekdays you choose and apply to your Selflane online orders. Use them for standing offers like a Monday pasta night or a weekend brunch deal.

Add a weekly special

  1. In the Weekly Specials card, click +.
  2. Fill in the fields below.
  3. Save.
  • Title — the name customers see. At least 4 characters.
  • Discount — percent off, a whole number between 5% and 50%.
  • Description (optional) — a short line of detail.
  • Days — the weekdays the special runs. Pick at least one.
  • Courses limit to — restrict the discount to specific menu courses. Leave empty to apply to every course.
  • Dishes limit to — restrict the discount to specific dishes. Leave empty to apply to every dish.
  • No expiry date — leave this checked for an ongoing special. Uncheck it to set an End date, after which the special stops running.

Leaving both Courses limit to and Dishes limit to empty applies the discount to all menu items.

Manage weekly specials

Each special shows as a card with its days, title, percent off, description, the courses and dishes it covers (or All), and its end date. Use Edit to change a special or the trash icon to delete it.

Pricing

See Online Order Pricing  for the per-coupon fee schedule.

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