Online Promotion

Coupons and weekly specials bring guests to your online ordering page. Use a coupon to win a first order, fill slow hours, or raise the average ticket. Use a weekly special for a standing offer like a Monday pasta night.

Open the Online tab under Discounts in the Back Office . It has a Coupons card and a Weekly Specials card. If you also have access to the Influencer Program, its card appears below them.

Coupons

A coupon is an offer guests claim to their Selflane account and then use on one online order. You set the discount, how many guests can claim it, and when it expires.

Coupon summary

Once you have created a coupon, four tiles sit at the top of the Coupons card:

Active coupons - coupons new guests can still claim. Paused, ended, expired, and fully claimed coupons don’t count.
Total claimed - claims across every coupon in the list.
Used at checkout - orders that used a coupon, with the share of claims that turned into orders.
Promo-driven sales - food sales, after the coupon, from orders that used a coupon. Canceled orders don’t count.

Coupon list

The list shows coupons that expire on or after January 1 of last year, latest end date first. Rows for expired coupons are highlighted.

Title - the coupon’s name.
Discount - the percentage or dollar amount off.
Claimed - claims so far out of Total Coupons, for example 12 / 500 claimed.
Start - the day you created the coupon.
End - the expiry date.

Click a row to open its performance details.

Create a coupon

On the Coupons card, click +. The Create Promotion form opens.
Optional: under Start from a template (optional), pick a template to prefill the form. See Templates.
Fill in the fields below.
Tick the box confirming that you can’t edit the terms after creation.
Click Create.

The coupon goes live right away, and the business owners get an email about it.

You can’t edit a coupon after you create it. To change the discount, minimum, quantity, or expiry, end the coupon early and create a new one.

Discount and quantity

Type - Percentage or Fixed Amount. New coupons start at 10% off.
Percentage - percent off, a whole number from 5% to 50%. Shown when Type is Percentage.
Discount - dollars off, from $1 to $100. Shown when Type is Fixed Amount. The discount never exceeds the order’s food subtotal.
Total Coupons - how many guests can claim the coupon. From 10 to 10,000. New coupons start at 500.
Minimum Purchase - the food subtotal an order needs before the coupon applies, in whole dollars up to $100. Tax, tips, and fees don’t count. Enter 0 for no minimum.
Max eligible spend - the most food spend the percentage applies to, from $10 to $5,000. Shown when Type is Percentage. New coupons start at $500.

Max eligible spend caps the spend the percentage applies to, not the discount itself. With 20% off and a $50 max eligible spend, the most a guest saves is $10 (20% of $50). An order with a $120 food subtotal still gets $10 off. A line under the field shows the most a guest can save per order.

Title and audience

Title - the name guests see, at least 4 characters. It’s also the discount’s name on the order.
Who can use it - All customers lets any guest use the coupon. First order only limits it to a guest’s first order at your restaurant. Guests must be signed in either way, because a coupon is claimed to their account.

Slow hours

Tick Limit to your slow hours to accept the coupon only on orders for certain days and times:

Which days? - the weekdays the coupon works. Pick at least one.
From and Until - the time window, in five-minute steps and your restaurant’s time zone. A window that ends before it starts, like 9:00 PM to 2:00 AM, runs past midnight. The hours after midnight count as the next day: a 1:00 AM Saturday pickup needs Saturday ticked. Each ticked day also gets midnight to 2:00 AM at its start.

The order’s pickup or delivery time decides whether it falls in the window, not the time the guest places it. Once you pick days and times, a Schedule: line under the window sums them up.

Description and expiry

Description (optional) - more detail for guests. When you set slow hours, a tip below the box reminds you to mention them, so guests know when to order.
Expiry - the last day of the coupon. It stays valid through the end of that day in your restaurant’s time zone. New coupons start at the last day of the month three months from now.

Templates

Each template fills in the whole form. Check the values before you click Create.

First-order welcome - 20% off a guest’s first order, no minimum, Max eligible spend $50 (up to $10 off), 100 coupons, expires in one month.
Slow-hours filler - 15% off with a $20 minimum, Max eligible spend $100 (up to $15 off), Tuesday through Friday from 2:00 PM to 5:00 PM, 100 coupons, expires in one month.
Spend & save - $5 off orders of $30 or more, 100 coupons, expires in one month.

How guests get a coupon

Every coupon guests can still claim appears on the Coupons page on selflane.com.
Each coupon has a six-digit Code, shown in its performance details. Its own page is selflane.com/coupon/<code>. Share that link by social media, email, or text message.
Guests sign in to claim a coupon to their account. Claimed coupons stay in their wallet until they use them.

Coupon rules at checkout

The guest must be signed in and have claimed the coupon.
Each guest can use a coupon once, and an order can use one coupon.
Coupons work on online orders and QR Code Ordering. They don’t apply to POS or kiosk orders, or to eGift card purchases.
If an order misses the minimum, the slow hours, or the first-order rule, checkout goes ahead at full price without the coupon.
A paused, ended, or expired coupon stops checkout with a message, and the guest removes the coupon to continue. Expiry is checked when the guest places the order, so an order placed on the last day for a later pickup still gets the discount.
When every coupon is claimed, new guests can’t claim it. Guests who already claimed it can still use it until it expires.
A weekly special can apply to the same order. Each shows as its own discount.

Coupon performance

Click a coupon in the list to open its details:

The title, status, and claims so far. The status is Active, Paused, Fully claimed (every coupon is claimed, but guests who claimed one can still use it), or Ended (past its expiry date, or ended early).
Total Coupons, Discount, Minimum Purchase, Valid hours (when you set slow hours), Expiry, and Code.
Claimed vs Used - a running total of claims and uses for each day since you created the coupon.
Generated Sales - a running total of food sales, after the coupon, from orders that used it.

Use these to judge a coupon before you run another one like it.

Pause or end a coupon

An active, fully claimed, or paused coupon shows two buttons in its details:

Pause - guests can’t claim or use the coupon until you click Resume.
End early - ends the coupon for good and moves its expiry to today. Guests can’t claim or use it, even if they claimed it earlier.

Coupon fee

Online orders that use a coupon pay a 5% fee on the order subtotal after the coupon. The subtotal includes service charges. QR Code Ordering has no coupon fee. See coupon pricing .

Weekly specials

A weekly special takes a percentage off online orders on the weekdays you choose. It runs every week until its end date, with no coupon to claim.

Add a weekly special

On the Weekly Specials card, click +. The Add Weekly Special form opens.
Fill in the fields below.
Click Save.

Title - the name guests see, at least 4 characters. It’s also the discount’s name on the order.
Discount - percent off, a whole number from 5% to 50%. New specials start at 10%.
Description (optional) - a short line of detail.
Days - the weekdays the special runs. Pick at least one.
Courses limit to - limit the special to the dishes in these courses. Picking courses also narrows the Dishes limit to list to those courses, and removes any picked dish outside them.
Dishes limit to - limit the special to these dishes.
No expiry date - leave this ticked for an ongoing special. Untick it to set an End date. The special runs through the end of that day in your restaurant’s time zone.

A line under the dish picker says what the special covers:

Applies to all menu items - neither list has a selection.
Applies to all items in selected courses - only courses are selected.
Applies to selected dishes only - only dishes are selected.
Applies to all items in selected courses, plus selected dishes - both lists have selections. The dishes are already in those courses, so this covers the same items as the courses alone.

Where weekly specials apply

Weekly specials apply to online orders on your website and the Selflane app. They don’t apply to QR Code Ordering, POS, or kiosk orders.
The order’s pickup or delivery day decides which specials apply. An order placed Friday for Saturday pickup gets Saturday’s specials.
A special runs all day. To limit a discount to certain hours, use a coupon with slow hours.
Each special shows as its own discount line, named after the special, for example Taco Monday 20% off.
The discount comes off after tax, so tax is still charged on the full menu price.
When several specials cover the same dish, only the one with the highest percentage applies to that dish.
A coupon can also apply to the order. See Coupon rules at checkout.

Manage weekly specials

Each special shows as a card, sorted by its first day. The card lists its days, title, percent off, description, Courses and Dishes (or All), and End (a dash when there’s no end date).

To change a special, click Edit.
To delete a special, click the trash icon and confirm.

A special stays on the card for 30 days after its end date, then drops off the list.