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Back OfficeMarketingOnline Promotion

Online Promotion

Online Promotion lets you publish claimable coupons that customers can grab through any channel — social media, email, message, or postal mail — and redeem on a future order through your Selflane online shop.

Coupon Types

  • Fixed amount — a flat dollar discount per order. Example: $5 off / order.
  • Percentage with cap — a percentage off with a maximum dollar value. Example: 10% off, up to $100 off the subtotal.

For each coupon you set the total quantity available, an expiry date, and an optional title and short description (up to 280 characters).

Create a Coupon

  1. Open Promotions in Back Office .
  2. Click + Add.
  3. Pick the coupon type (fixed or percentage).
  4. Enter the discount amount and, for percentage coupons, the cap.
  5. Set the total claimable quantity and expiry date.
  6. Optional: title and short description.
  7. Click Save.

Coupon Rules

  • Coupons can’t be redeemed for gift-card purchases.
  • Coupons can’t be combined with other promotions.
  • A single user can redeem the same coupon only once.
  • Customers can re-share an unclaimed coupon on any platform — the link is portable.

Coupon Island

Coupon Island  is the public landing page where customers grab coupons. Each coupon you publish gets a shareable link there. Customers can spend a claimed coupon immediately or save it to their eWallet  for a future visit.

Each coupon has its own short URL on Coupon Island in the form selflane.com/couponisland/<code>. Share the link Selflane generates for your coupon — don’t hand-craft it.

Reporting

Back Office shows charts for each campaign:

  • Number of claimed coupons
  • Number of redeemed coupons
  • Sales generated by the coupons

Use these to measure conversion before extending or expiring a campaign.

Pricing

See Online Order Pricing  for the per-coupon fee schedule.

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