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CRM

The CRM is where you run your sales pipeline — track leads, advance opportunities, log contacts, and review activity history. It’s the most-used surface in Partner.

Dashboard

The Dashboard gives you a quick read on activity across the pipeline: lead and opportunity growth, interactions logged, and contact additions over time.

CRM dashboard

Activities

Activities is the action hub for working Leads and Opportunities.

Leads

A lead is a potential customer or contact who has expressed interest but hasn’t yet advanced into a deal you’re actively closing.

StatusMeaning
NewIdentified, not yet contacted or qualified
ContactedReached out to; gathering more information
QualifiedMeets your criteria for further pursuit
UnqualifiedDoesn’t meet criteria; not pursuing
ConvertedAdvanced into an opportunity or signed customer
DeadNo longer viable or responsive

Opportunities

An opportunity is a qualified lead you’re actively trying to close — a real deal in motion.

StatusMeaning
OpenActively being pursued
WonClosed successfully (signed)
LostDid not close

Interactions

An interaction is any logged engagement with a lead or opportunity — calls, emails, meetings, on-site visits. Logging interactions builds the relationship history each opportunity needs.

Contacts

A contact is a person attached to a restaurant — typically the owner, manager, or decision-maker. Contacts can be linked to leads or opportunities, and the same contact can persist across multiple deals over time.

Contact form

Service Logs

Service Logs is your org’s record of recent service activity — calls, on-site visits, account check-ins. Use it to look up the last time someone touched a specific restaurant before reaching out.

Histories

Editing Histories captures edits made to contacts and other CRM records. It exists as an audit trail: if a record is changed or deleted, you can see who did it and when.

  • Agent — your profile drives lead attribution on every record you create.
  • Invoicing — convert won opportunities into estimates and invoices.
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