Influencer Program

Influencers promote your business on their channels and bring you sales. Use this screen to set the offer for any influencer who promotes you, and a separate offer for each named influencer you work with.

Open the Online tab under Discounts in the Back Office . The influencer cards sit below Coupons and Weekly Specials. You can also go straight to Influencer Programs .

The screen has two cards:

• Open Influencer Program - one plan that covers any influencer.
• Special Influencer Program - one plan per named influencer.

Manager-level access required.

Open Influencer Program

Your business has one open plan. It isn’t tied to a named influencer.

To set it up or change it:

1. Click Edit on the Open Influencer Program card.
2. Fill in the plan fields. See Plan fields.
3. Click Save.

Until you save an open plan, the card shows only its title and description.

Special Influencer Program

A special plan gives one named influencer their own terms. Each plan shows as a card inside Special Influencer Program. The cards sit in a row; scroll sideways when you have more than fit.

To add a plan:

1. Click Add on the Special Influencer Program card.
2. Pick the influencer from Influencer. The list shows Selflane’s verified influencers.
3. Fill in the rest of the plan fields. See Plan fields.
4. Click Save.

To change a plan, click the pencil icon on its card, edit the fields, and click Save. You can’t change the influencer on a saved plan. To work with a different influencer, add a new plan.

Plan fields

The same dialog sets up open and special plans. Only special plans have the Influencer field.

• Influencer - the influencer this plan is for. Special plans only. Locked once the plan is saved.
• Type - Percentage or Fixed Amount. This sets the kind of discount the plan gives.
• Percentage - the discount as a percent. Shows when Type is Percentage. Starts at 10%. Must be 5% to 100%.
• Fixed Amount - the discount as a dollar amount. Shows when Type is Fixed Amount. Starts at $5. Must be $1 to $1,000.
• Minimum Purchase - the low end of the plan’s purchase range. Starts at $0. Must be $0 to $20.
• Applicable Upper Limit - the high end of the plan’s purchase range. Starts at $500. Must be $10 to $5,000.
• Commission Rate - the commission rate the influencer earns on promoted sales. Starts at 10%. Must be 5% to 50%.
• Is Active - check it to mark the plan active. Unchecked, the plan’s card shows an Is Inactive warning. New plans start unchecked.
• Expiry - the plan’s last day, set to the end of that day in your business time zone. Starts one year from today.

If a value is out of range, the field shows the limit it broke, such as Must be at most 20, and the plan isn’t saved until you fix it.

Read a plan card

Each saved plan shows as a card with:

• Discount - the percent or dollar amount off, such as -10%.
• The influencer’s name, on special plans. Click it to open the influencer’s shop page in a new tab. The name shows even if the influencer is no longer on Selflane’s verified list. If the influencer has no shop link, the name is plain text. If the influencer’s account was deleted, the card shows Unknown influencer.
• Range - Minimum Purchase to Applicable Upper Limit.
• Commission - the plan’s Commission Rate.
• Expiry - the plan’s last day.

A red warning shows at the bottom of the card when the plan needs attention:

• Expired - the Expiry date has passed. To clear it, edit the plan and pick a later date.
• Is Inactive - the plan isn’t expired, but Is Active is unchecked.

The screen has no delete button.

Related

• Online Promotion - coupons and weekly specials for online orders, on the same Online tab.