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Back OfficeSettingsDomainSocial Posts

Social Posts

Social Posts puts your best Instagram, Facebook, TikTok, YouTube, and X posts on your Selflane website’s home page, so visitors see your latest food, events, and reviews without leaving your site.

To open it, go to Domain in Back Office and select the Social Posts tab. Until your business has a website, the tab shows the same Website Setup screen as the rest of the Domain page.

Add a post

  1. Click Add. The Add Post dialog opens.
  2. In URL, paste the link to the post. Copy it from the post’s share menu or your browser’s address bar. The URL is required and must be a full web address that starts with http:// or https://.
  3. Check Platform. When you paste an Instagram, Facebook (including fb.com), TikTok, YouTube (including youtu.be), or X (including twitter.com) link, Back Office sets it for you. You can also leave it on — auto-detect —, and your site works out the platform from the link.
  4. Optionally, write a Caption of up to 2,000 characters. The caption is for your own reference in Back Office: your website doesn’t show it.
  5. Click Save.

The post appears at the end of the list right away.

When you edit a post and paste a new link, Back Office updates Platform to match. If it doesn’t recognize the link, Platform keeps its current choice, so check that it still matches, or the post won’t display correctly on your site.

Manage posts

Posts show as cards, in the order they appear on your site. Each card shows the platform icon, the post URL, and, on wider screens, the caption. Below that is a live preview of the post.

Each card has these buttons:

  • Show/hide preview (eye), on cards that have a preview, collapses or expands it. This only changes your view in Back Office, not your site, and every preview opens again when you reload the page.
  • Edit (pencil) opens the Edit Post dialog, with the same fields as Add Post.
  • Delete (trash) asks Delete this social post?, then permanently removes the post. You can’t undo this.

Click the URL to open the original post in a new tab.

Previews show for Instagram and Facebook posts, YouTube videos, and TikTok video links (tiktok.com/@name/video/...). Other TikTok links, such as short vm.tiktok.com links, show no preview. X posts show no preview, and neither do posts saved without a Platform. A preview can also come up blank if the post is private or has been deleted.

To change the order, drag a card to a new position. The new order saves as soon as you drop it.

If your website serves more than one location, every location on the website sees and edits the same posts.

If you have no posts yet, the page shows No posts yet. Add one to get started.

How posts appear on your site

Posts show on your website’s home page, in a section titled Latest from social, after your promotions and photo gallery and before reviews. Each post shows as the platform’s own embedded post, the same as it looks on Instagram, Facebook, TikTok, YouTube, or X.

  • The section shows only the first six posts in your list. Drag the ones you want to feature to the top.
  • With no posts, the section doesn’t show.
  • Storefront-only sites, which show only ordering pages, have no home page, so posts don’t show there.

Publish your changes

Saved changes don’t show on your live site right away. The home page refreshes on its own, usually within a few minutes.

To show changes right away, click Publish. It refreshes your whole site and also pushes out any other pending website changes. You see Published when it finishes. If your site doesn’t respond within 15 seconds or returns an error, you see Failed to publish. Click Publish again to retry.

  • Site settings — update your site’s public details and publish website changes.
  • Press — publish longer news and press articles on your site’s News page.
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