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Post updates on Google

Share news, events, and offers on your Google listing without leaving the Back Office. First connect your Google Business Profile and select your listing.

Create a post

  1. In the Back Office , open Settings → Profile → Settings.
  2. In the Google Business Profile card, click View posts beside Google posts, then New post.
  3. Choose Update, Event, or Offer.
  4. Add the post’s details. Updates need text; events and offers need a title and dates. Text can contain up to 1,500 characters.
  5. Choose a Button if needed. Order online fills in your Selflane ordering address when available. You can change it; check the destination before confirming. Call now uses your Google listing’s phone number.
  6. To add a photo, click Choose from your photos and select a logo or dish photo already in Selflane.
  7. Click Review post and check exactly what will be sent. Click Send to Google to confirm.

For offers, add a coupon code, redeem link, and terms if needed. Google supplies the offer’s button. Links you enter must start with https://.

Google reviews posts before showing them. A post is public when its status reads Live. Review can take up to 48 hours.

Schedule a post or repeating event

Choose Publish later to send a post at a future time. Times use your restaurant’s local time; Google reviews the post after the scheduled time.

For an event or offer, use All day or enter start and end times. Use Repeat for daily, weekly, or monthly occurrences. Set Ends (optional) to stop repeating on a chosen date.

Edit or delete a post

  1. Open View posts and find the post.
  2. Click Edit, change its details, and click Review post.
  3. Review the changes and click Send changes.

Google reviews edited posts again. You cannot change a post’s type or scheduled publishing time, or remove an existing button. Delete and recreate it for those changes.

To remove a post, click Delete and confirm. Deletion removes it from Google and cannot be undone.

Announce an early closing

In Google posts, click Closing early today to update today’s Google hours and send an explanatory post together.

  1. Set Close at and review the Post text.
  2. Click Check with Google.
  3. Check the hours and post on the confirmation screen, then click Update hours and post.

The hours change right away when accepted. The post still needs Google’s review. If the hours succeed but the post fails, use Send the post to retry the note.

For a full-day closure or another date, use Special hours.

What if a post is not visible?

  • In review at Google: wait for Live before treating the post as public.
  • Rejected by Google: review the reason, edit the post, and send it again.
  • Google needs you to sign in again: reconnect your Google account from the main card.
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